June 12, 2002
The 360CityGuide/Göteborg is now launched. 360CityGuide is a marketing format owned and produced by 360WorldGuide together with the Sweden based technology partner ImageBranding.
The concept of 360CityGuide was worked out together with 360WorldGuide and several of their hotel clients. They all had 360-images, tours, on their websites produced by 360WorldGuide and now they asked for better exposure. "To sell a hotel you first need to sell the country and also the city" was the statement that the hotels brought to the table. 360WorldGuide decided to produce a marketing platform, a design format, called 360CityGuide. This format is based on an interactive map loaded with 360-images highlighting important landmarks in the city for inspiration and easy navigation. On this platform we add participating local partners also highlighted with the same 360-images for a true "at location experience".
The 360CityGuide/Göteborg production is first out in a series of cities under production.
A 360CityGuide is not a typical listing with all hotels is a city. This is instead a selection of the best a city has to offer based on high quality design and architecture as well as unique locations. Local partners are nominated by the tourist & convention bureau as well as individual travellers and are carefully selected by 360WorldGuide. Hotels, restaurants, bar & nightclubs, convention centres, museums as well as high quality boutiques can become local partners.
At launch date 26 partners had decided to participate and the 360CityGuide/Göteborg is now loaded with hundreds of 360-images.
For more information please contact:
Bill Blakeus, CEO, 360WorldGuide, Direct phone +46 739 600 901,