Photography Services
360WorldGuide is a global production company.
We work with independent local clients such as museums as well as with major international hotel chains, such as Hilton with over 350 Hilton brand properties produced by us, under one single contract.
High quality hotels are demanding clients and we understand the complexity of photography at hotels in full operation, with a minimum of disruptions. Our key concept is coordination and we can produce all needed content such as High Resolution Still Images, 360-images and Video while the property is prepared and set up for a photo shoot. We can also assist with the project management to coordinate other vendor productions at the same time to be able to use the same setup.
We are also a publicist company and operate websites such as 360CityGuide.com and 360GolfGuide.com. This is where we promote a selection of our finest clients and destinations.
Our 360-images are approved by Expedia and we publish all hotel productions automatically on the Expedia website at no extra charge.
Our pricing model is unique with very low fixed and all inclusive prices. This is possible due to efficient coordination with other projects such as our 360CityGuide and 360GolfGuide productions.
This model allow any company to acquire 6 high quality 360-images at a one time fee of 2,700 USD and these images can be used forever and wherever at no extra charge.
Hotels with Expedia contracts also get their images loaded automatically on the Expedia website at no extra charge.
On top of that we also showcase selected partners on our 360CityGuide and 360GolfGuide websites at no extra charge except for a small performance based fee via Expedia.
We have photographers all over the world and produce 360-images and High Resolution Still Images for the hospitality sector and for entire destinations.
We work with a highly standardized production methodology as a method to deliver best possible quality at lowest possible price.
We started the company in 1999 and have now produced over 1,000 properties all over the world.
As of October 2015 we have decided to use the same standard contract with fixed all inclusive prices for all our productions. This is a consequence of our large commitment to the 360CityGuide project. This approach gives small local clients the opportunity to acquire the same quality at the same cost per property as very large clients.
With the 360CityGuide project we have initially opened up production in 22 cities and destinations. Our services are available in these cities at no travel costs for our clients. These cities are our production hubs and this is where we set up our regional field offices. From our regional field offices we can extend production to any major city or destination in the world, at no extra charges for our clients.
The number of cities highlighted on 360CityGuide.com will grow with the number of clients we have at each city or destination.
After many negotiations with small and large clients we have discovered that much time is spent discussing contract details and project details. In the end all our clients usually want exactly the same thing. They want best possible quality at best possible price. They also want easy to understand legal terms & conditions and they want a fast and smooth production with a minimum of interruptions at the property. They want to know in advance what the end result will look like and what the cost will be.
This is why we have abandoned the traditional concept with individual contract prices and individual negotiations. Now anyone can look at our productions online and clients that like our productions can order our services online. What they see is what they get and our prices are fixed.
Small individual clients now get the same quality at the same price as our largest hotel chain clients. With all orders placed in the same system we can coordinate productions in each city and keep a low price.
360-images is our speciality but we also produce High Quality Still Images as this often is requested when the property is prepared for photography. The cost per image is the same for 360-images and still images and ordered extra images can be a mix of both.
We can also produce a high quality video while the property is prepared. As this is a new service we currently evaluate different video formats. Much of the hotel video productions we have seen on Internet are far below our minimum standards and we are looking for something exceptional for our own websites. As soon as our video production technical and artistically evaluation is done we will start posting our videos on 360CityGuide.com.
We strongly believe in a mix of all 3 media formats for Internet; still images, 360-images and video and they all have unique benefits:
- Still images are always needed and the same images can often be used for print and online.
Our still images are produced as HDR images wherever possible/needed at no extra charge. HDR is produced by merging together several images with different exposure.
This is useful if a window view is a key selling point as the window normally is overexposed and the view blocked.
In all previous contracts we charge the double cost for HDR images but this is included in this agreement at no extra charge.
- 360-images is the killer application for high profile hotels and other venues wanting to create interactivity for their visitors.
This is where online visitors spend most of their time and actually make their purchase decision. Our average visitors spend 26 minutes per property on the virtual tours compared with only 2 minutes on still images.
The reason for this is the interactivity aspect and visitors go back and forth to specific images to investigate the property in detail.
All our 360-images are produced as HDR images wherever possible/needed at no extra charge. HDR is produced by merging together several images with different exposure.
This is useful if a window view is a key selling point as the window normally is overexposed and the view blocked.
In all previous contracts we charge the double cost for HDR images but this is included in this agreement at no extra charge.
- Video is an excellent complement to 360-images and still images but video is not in any way interactive.
Video is considered to be a "layback" format but is perfect for showcasing an atmosphere and a feeling of a property. Video is also a perfect tool to tell a story about the unique key selling points of the property/venue.
An Internet video is usually 30 seconds to 3 minutes long and very few people look at the same video more than once.
Compared with 360-images where visitors go back the images again and again video is often considered a bit lame and comparably expensive.
Our business concept is however geared to be able to produce and deliver high quality video at a low cost and this is done by a high level of standardization.
If video is produced at the same time as still images and 360-images the cost for room preparations is eliminated and the cost/benefit ratio can be quite satisfactory.
We intend to use video for most of our 360CityGuide productions in the near future.
Our 360Show web design format is prepared for video and as soon as our video format is ready it will be published.
Our charge for video is 7,000 USD for 3 differently cuts versions, 30 seconds, 2 minutes and 5 minutes. All versions will be in cinematic style and in very high artistic quality.
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